Guizhou website promotion optimization thinks that website search engine optimization is an important point, which is how to improve the input amount of website pages. When the input amount improves the weight and ranking of the website, it will naturally go up. The way to improve the input quantity of the website is to optimize the spider's experience in crawling the website. After optimization, the spider's experience can greatly improve the probability of the website page being input.
Spider is the crawler that search engine crawls all kinds of network resources in the network. The search engine expects to crawl more pages in a short time. On the premise of ensuring certain user experience, it crawls and enters more valuable pages. The major search engines will send web spiders, some high weight and update the amount of stable website, generally a few times a day spiders crawl, and then through the links in these websites again as a starting site to visit other sites on the page. After the page is entered, the brief description and title of the page are stored in the database of the search engine, and the index resolution is displayed according to the ranking when the user searches. In order to optimize the spider crawling page experience, search engine optimization webmaster needs to start from the following four aspects.
1. High quality rule updating
What valuable content does spider expect to input? Generally speaking, it is high-quality original or pseudo original articles. It doesn't need to seek some unconventional content. It also has an advantage to moderately match with other existing content, which can prove that this kind of article has the user search function.
Spiders crawl some websites at a fixed time every day, so they regularly update the content of the website. High weight website can reach the second close in many times, mainly because there are regular updates every day. Update the website at a certain time every day. After a long time, the second hand becomes much easier, and the spider's trust in your website will also be greatly improved.
2. Reduce the complexity of website code
Reducing the complexity of web page code is a good way to optimize the spider experience. Spider many times is through the site code to understand whether the page is user-friendly, we find engine optimization workers try to simplify the site code, the necessary code tags for specific optimization settings, some less necessary code reduction. About a page, the final five tags are title, heading, strong, ALT and metascript tags. Standardize these codes and use the structure of div + CSS to lay out the website pages. For specific materials, please refer to "how to optimize the source code of web page and further user experience of SEO".
3. Adjust the website structure
The website structure is expected to let the spider be afraid to crawl the new content in a fast time, and can adopt the directory level of the progressive page to achieve the effect, which is to reduce the spider's short path from the home page to the page. In addition to the directory level of high page URL, the most commonly used method is to open an area on the website's home page to present our updated resources. In addition to the above two, what we need to do is the internal chain of the website. After the internal chain is completed, we can not only improve the spider's experience on a single page, but also improve the spider's residence time on the website.
4. The promotion tips of Guizhou website fit the user experience as much as possible
Spider to determine whether a page is entered, largely to determine whether the page is in line with the user experience, in addition to the site code fit concise little pop-up, there are also content needs to fit the user experience. Different types of websites have different ways to improve the user experience. As far as possible, fewer page jumps can also improve the user experience. Except for 301 redirection page, all other jump methods are to reduce the user experience. Some pages need to optimize the page opening speed, while others need pictures, text and so on.
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